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Negative reviews can seriously affect the reputation of the brand and conversion. However, with the help of the correct strategy to respond and edit negative reviews, you can not only change the opinion of the client, but also improve the rating of the brand. In this article, we, the service for promoting the local business Revvy, will consider how to motivate the client to change their negative review and convert it into a positive experience.
Reviews and their impact on business
Reviews are a reflection of the experience and opinions of customers about products, services or the company as a whole. They are of great importance for business for several reasons:
Reviews help consumers make a shopify website design purchase decision. Studies show that up to 97% of consumers consider reviews an important factor when choosing a product or service. They trust the experience of other customers and are looking for confirmation of the quality and reliability of the brand.
Reviews affect the reputation of the brand. Negative reviews can cause serious damage to the reputation of the company, raise doubts from potential customers and reduce conversions. On the other hand, positive feedback can strengthen the reputation, build trust and attract new customers.
Reviews provide valuable feedback. They help businesses understand what it is doing well and what needs to be improved. Reviews can identify the problematic points that the company should pay attention to and help to make changes to meet the needs of customers.
Reviews contribute to improving SEO and driving traffic. Search engines, including Yandex, take into account reviews in the rating and search results. A large number of positive reviews can improve your brand’s position in search results and drive more traffic to your site or page on Yandex.map.
How to respond to negative feedback?
How to answer negative feedback?
The correct response to a negative review requires tactics, empathy and professionalism. Here are a few steps to consider when responding to a negative review:
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