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Email MarketingEmail is a personalized way to communicate with your patients, whether they are your own or potential patients. Through this means you can implement, for example, an appointment reminder system, report on a vaccination campaign and any news about the practice that is relevant to patients.Some tips to avoid the spam filter areAvoid words and phrases like “% free”, “savings”, “discount”, etc.
Have your own email database, avoiding using generic databases purchased Mailing Data Pro over the Internet.Create an email with a low weight, avoiding excess HTML (if no design is required, the email can be sent directly in plain text).providers know that it is a legitimate email.Carry out a periodic cleaning of the email database, eliminating those that are no longer working.Enable patients to unsubscribe from email communications.. Online medical directoriesRegister in local medical directories for your specialty.
Put your data, good images and the link to your website. But which directory should you be in? Look at the ones that appear first in Google searches and choose one of them.. YouTubeIf you like talking on camera and are assertive when communicating, having a YouTube channel is one of the strategies to take into account. But do it well, plan the content and adhere to a video publication schedule. Look at Doctor Vic , a Mexican doctor with a lot of charisma and thousands of subscribers!. PodcastPodcasts have many followers and are a great opportunity to generate health-related content.
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