The denial phase You walk into the marketing and sales

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And as with any change, they will go through a mourning curve. the mourning curve of digitalization The  phases of the digitalization mourning curve If a digital project fails, it is almost! always because the company has not taken into account the  stages of this grief curve. Management and management play a major role in the success of change management. Lets look at this grief curve in detail.   office and tell them that you have made the decision to invest in new software. Your teams agree, but as soon as you leave the office, they tell themselves that they will see about it later and that they are not concerned.


Your teams do not understand the benefit of this decision. At this stage of your digitalization, you Albania WhatsApp Number must demonstrate pedagogy to regularly communicate your vision. Involve them in the discussions around the choice of tools, promote their feedback, etc. And above all be sure to have sent the message about the benefits provided for the company and for them with these new tools and detail the next steps for their implementation.   The questioning phase  Your teams see that you respect for once? the decision you have made. You have invested in new software and your.





Teams have followed the traditional training provided by the supplier which is of no use, lets face it. Lets go for your marketing and commercial digitalization. And your teams are afraid. Marketing and sales are wondering if they will be up to the task, if they have the skills to meet the challenge and if these changes will please them and help them on a daily basis. Here, you must offer your teams a complete training plan and organize gradual use of the new tool. The idea is not to force new processes overnight, but to do things little by little to mobilize the troops and limit fears and frustrations.