Does your sales pitch fit the product’s target group

brokenheard320@

Nevertheless, it is still used today – rightly so. It is relatively easy to use and check, but in its basic form it is not designed to strengthen or check customer loyalty. It is not a fixed stage model in which one stage follows the other, but rather the individual phases can flow smoothly into one another and the sequence can change. The boundaries between the individual AIDA phases often become blurred. The free SEO course from Seocracy Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. At the beginning of the free subscription you will receive a daily email to get you fit in SEO - for 5 days. Over 83,000 subscribers trust us.


Click here for the registration form. In addition, potential customers do not always act Special Data immediately and according to a predetermined procedure, but rather they often make decisions spontaneously and freely. AIDA also does not take situational factors into account. Critics should therefore reiterate that the AIDA principle is not designed to take into account all possible stimuli and influence options, for example during a user session. However, it can still be used for different and specific cases and can show you whether you are on the right path. In addition to an advertisement, attention can also be aroused through campaigns such as display advertising, direct mail, a newsletter, flyer, banner, television advertising or similar. And that's exactly the beauty of AIDA marketing: the formula simply describes an operating principle that can basically be used for any medium. Important questions for checking your site according to the AIDA principle.




Do potential buyers easily land on the intended page after “attention”? Make sure the content on the page matches the promise of your ad. The user must be able to guess what awaits them when they click. Are important USPs of my product visible in the visible area? Write what sets your product apart not only on the flags, but also on your website. In my example, these are summarized as the USPs “good meat, directly from the farmer, delivered chilled”. Can users find all important additional information quickly and clearly? Make your FAQs and, if applicable, instructions simple and understandable and ensure that they are easy to access (with just one click). In my example, the farmers are listed and all user questions are answered in the FAQs. Does your sales pitch fit the product’s target group? Explain specifically which problems your product solves and specifically point out the advantages of your product.