Companies that implement marketing automation

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This explains the following figure: report a cost reduction of 24%, compared to 19% in 2019. Marketing automation allows us to collect data and thus understand the impact of our marketing actions. What is working? What doesn’t work? Thus, companies using marketing automation solutions are able to put their budget on actions that really bring them a ROI, avoiding many expenses.Research suggests that 47% of consumers are willing to sacrifice privacy to get a better deal and 70% website visitors are more likely to convert with retargeting ads.

Over 90% digital marketing consultants worldwide Phone Number Data agree that retargeting is equally or more effective than email, search or other display ads. Let’s find out more about retargeting and using it to drive your sales. What is ad retargeting? Retargeting is a form of paid online advertisement that allows you to show your ads to web users that have previously visited your website or have engaged with your content on other platforms. On average, only about 4% of your website visitors are ready to make a purchase.




So with retargeting ads, your brand will be in front of your potential customers even after they have left your website with the goal of converting them. By showing these ads to people who have already expressed interest in your business, you are more likely to convince them to buy. How does retargeting work? Marketers often use two types of retargeting – pixel-based and list-based retargeting.