It is usually not uniform Each product

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Costs, customers usually plan their spending capabilities, product expectations and requirements before scanning the available options. 4- Relatively elastic demand Shopping products are not the basic necessities of customers, so even a slight increase in their prices affects their demand significantly. Also, if substitutes are available at comparatively lower prices, this may convert customers to purchase the competitor's product. 5- Slow purchasing process The customer invests a lot of time and effort into choosing the best possible alternative as they compare the product based on price, features, design, service, and most importantly, value for money. 6- Good sales support Sellers realize that customers usually do not have sufficient knowledge vital to purchasing decisions, so they deploy their human resources to assist customers in the selection process. 7-brand offers unique features, so they typically don't follow a set of levels, quality, or standards.


For example, cell phones offered by Company “X” may differ from those offered by Company “Y,” even though the basic functions of each cell phone are similar. 8- Consumer purchasing behavior Less regular purchases phone number database require a significant amount of work (planning brands and comparing them for price, quality, style, etc.). 9- Cost Shopping products are high cost products 10- Marketing and promotion Shopping products rely on both personal selling and advertising in their marketing and promotional campaigns . Example of a shopping product For example, an airline ticket is a popular shopping product. Flight tickets are only available through airlines and can vary greatly in price.

   


Most consumers will spend time comparing airline tickets to choose the one that best meets their needs and fits their budget. Other examples of shopping products include: clothing, furniture, electronic appliances, and a vacuum cleaner. Shopping products versus specialty products Niche products are expensive consumer products that experience status-driven purchasing. Unlike other types of consumer products, these products reflect the consumer's lifestyle, status, and status. Hence, brands that sell niche products target the upper class of society. These products are differentiated based on features and functions and hence have a great brand image in the market and the eye of customers.