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However, a section with articles is found on almost all websites of large companies, services and business projects. We asked SEO manager Ekaterina Lapteva why a business should have its own blog and how to do it in order to achieve marketing goals. Why do you need a blog on your website? A blog, as a multi-tool in marketing, helps achieve several goals at once: increase traffic and conversion, increase brand awareness and trust, launch advertising integrations.
  
I see a lot of companies using a blog purely for SEO, but there's so seo expate bd much more to it than that. Increasing traffic In order for a blog to bring traffic to the site, articles must fall into the audience's search queries, that is, contain keywords. There is no need to chase high-frequency queries, for example, “leather cleaning” or “floor coverings in Moscow.” In this case, the competition in the search results is much higher, and the audience is too wide.



Narrower topics with mid- and low-frequency keywords will cut off the non-target audience and are more likely to attract potential clients. Conversion growth Blog visitors can be converted into real buyers, for example, by placing links to the company's products and services, banners, or product descriptions in the text. For many areas, such as medicine, technology, law firms, this is an important tool for attracting visitors. Increasing customer loyalty.