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Have the tools for marketing automation, nurturing and lead qualification. But the majority of operators, whose online assets usually do not have a high level positioning, do not regularly publish content (or publish it but without particular supporting strategies) and do not enhance it. Our approach is very different depending on the case: if in the first the value is linked to strategic consultancy, in the second this is added to the production of content.
Positioning, marketing automation, lead generation and management, up to to the creation of concrete opportunities. By signing a standard inbound marketing contract with us , the customer receives: Development of custom Job Function Email List editorial plans aimed at intercepting the needs of the relevant buyer personas and positioning the brand as a response to these needs; Content writing by expert journalists.
Be published on company assets including blogs and social channels; Drafting of positioning content to be published within the Digital360 newspaper network; Development of the lead generation and lead management strategy , with related production of gated content - including infographics, white papers, checklists and surveys - by our network of journalists who are experts in the field in which the company operates.
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