Least 1 Conversion per month

PrisilaSH

Action at this point in the funnel, users are ready to become customers and therefore complete their purchasing journey by proceeding with conversion. AIDA Model Funnel B B vs BC The funnel model is a schematic and synthetic representation of a process that is actually much more complex, which can vary based on many factors. One of these is the market in which the company works depending on whether it addresses other companies B B or directly to consumers B C , the sales path can be very different. In the case of B B, the decision making process is much longer and more complex , and involves the involvement of multiple stakeholders within the company, the so called purchasing committee. In the B C sector , however, purchasing decisions are often guided by consumers' emotions and desires, therefore the decision making process is simpler and faster.

Furthermore, final consumers pay greater attention to the purchasing experience photo editing servies and the brand, and in building this type of funnel it is necessary to take into account the different needs and requirements of different categories of customers. Why is the funnel model no longer effective? Despite being a fairly plausible schematization of the customer journey, the funnel model has a major limitation the consumer is seen as a passive buyer who moves from phase to phase sequentially but statistics tell us that today's scenario is not so linear . As reported by hubspot.com, % of B B sales are concluded before the customer even contacts the sales team of the company they are purchasing from.



Consumers don't just use materials from the company to inform themselves; on the contrary, third party review sites, peer to peer reviews and word of mouth play a fundamental role in purchasing decisions. At the same time, general trust in business is wavering % of consumers place more trust in family, friends and acquaintances when it comes to purchasing advice, preferring their opinion to company advertising. Finally, % trust the businesses they purchased from less than they did in the past. In short, from this photograph we can deduce that the funnel was.