It should include your webpage’s main keyword

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It is not a ranking factor but it is important in attracting users to click on your website. It’s your first chance to give users a good impression aside from your title tag. A good meta description must be less than 155 characters. and give the user a window as to what your webpage contains. on-page seo audit meta description As you can see above, the meta description is too long and lacks the keyword we are trying to rank for. And because it’s too long, a user will most likely not click on our link when they see the meta description because they didn’t have that window to our webpage.

So, that goes into the table. on-page seo audit findings document meta description Done! Now that you know how to perform an on-page SEO audit, you can go ahead and check the other pages of your website. Off-page SEO According to Moz, “Optimizing for CY Lists off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority.” There is one major way to accomplish this: link building. What are links? According to Computer Hope, a link or a hyperlink is a “is an icon, graphic, or text that links to another file or object.” Links connect web pages to one another, making navigation easier.




There are three types of links that you need to know: Inbound links Internal links Outbound links Inbound links Inbound links are links from other websites that link back to your website. Here’s a simplified version to help you visualize it easier: How to build backlinks to your website: Inbound links You can have multiple inbound links from one external website or referring domain, or one inbound link per external website or referring domain. That’s why when you do a backlink analysis of your website, you will see that your website has so much more backlinks than it does referring domains.