From there, they began prioritizing the most relevant posts

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hat are your needs and questions in life? How can your product and experience be useful to them? These are the questions that this fictitious profile, prepared based on the information of your real clients, will answer. It is with the buyer person of your company that your content will be communicated. Although the target audience is important to drive your Marketing decisions, it is superficial, generic and does not delve into human behavior. However, on social networks you interact with individuals and you need to know them more in depth to establish real communication. This is precisely what the buyer persona is for. Define the most appropriate social networks for the brand



Currently there are several social networks, but the brand does not Telemarketing Data have to be on all of them. Managing multiple profiles at the same time is exhausting, requiring time, staff and resources. It's also often ineffective, because your audience may not even be on certain social networks. So in the end, you may not do well on any network. You must analyze which social networks are the most suitable for your business, your audience profile, your Later we will learn about the characteristics of each social network, among the main ones, so you can see which ones align with your strategy. Plan organic and paid strategies Most social networks started with organic posts only. It was enough to create any type of content for the page to reach a good part of its followers.


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However, the platforms began to fill with users, which caused changes in the algorithms of the networks, especially Facebook.  for each person in their feed. In this context, brand posts were left behind, with the understanding that posts from friends and family would be much more relevant. So, anyone who would like to increase their organic reach should invest in advertising. That's the recipe for financial growth for social media platforms. And whoever does not enter the game has a limited scope. Therefore, anyone who wants to be successful on social media today will have to reconcile organic and paid strategies. Organic publications are those that are recurring, in the day-to-day life of the profile, that keep the closest