Are you writing with a high degree

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And given that you are competing against millions of other websites, this part must count. As the person advocating for SEO, you need to ensure each landing page and subpage is filled with quality, helpful content. As you are creating the content, ask questions like: Will the content be created with the necessary experience and expertise for the topic? Is your website/brand positioning itself as an authority on the topic? Can people trust you? Are you answering the query better than your competition? Are you including data from the search results like “People Also Ask and Searches related to in addition to addressing common FAQs? Are you including original research, data, opinions and images?

Are you fact-checking and citing quality, relevant resources? of accuracy DB to Data discussing “Your Money or Your Life” topics? For more, see Google’s: Search Quality Rater Guidelines File on creating helpful, people-first content Dig deeper. How to survive a Google core update and come out on top. Optimization Once the pages are built and the content is in, the next step is to optimize every page to the best of your ability. There is no one-size-fits-all checklist here, but some of the most important on-page tactics to consider are: Readability: Is your content written at a grade level appropriate for the audience and the subject matter?



Meta tags: Do each of your webpages have original and compelling title tags and meta descriptions with the right character count, that includes your keywords? Heading tags: Are the heading tags on webpages properly formatted in the right sequence? (H1, H2, H3, H4, etc.) Keyword optimization: Can you tweak the content using keywords to improve the page’s relevancy, even a little bit more? Image optimization: Are the images on the page optimized so that you have more chances to drive traffic through images in the search results? Alt text: Did you include alt text on images for the vision impaired? Schema: What opportunities are available to you to clarify to the search engines what the page is about, and also to enhance your search engine results listings? See Schema.org for more.