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Of course you can also use paid channels to drive people tojust promote your brand’s contact page or landing page. This won’t directly increase traffic or visibility to your content, but it can indirectly lead more people to your blog once more people are inspired to research your company, just like you might be motivated to research your competitors. There are hundreds of options for paid advertising on the web and even more if you count affiliate marketing and general banner advertising.

The sake of brevity I will only recommend two heavyweight platforms for your campaign. You can photo editing servies probably guess what they are and . Google Ads has been the leader in advertising for years and it’s no wonder why. As an advertising platform it has some major advantages Google Ads Keywords Image Source Google Volume. Almost everyone you know uses Search every day. Search engines generate billions of searches every day and even the weirdest niche.



Keywords can generate hundreds of impressions every day. Keyword specificity. Keyword research tools allow you to get very specific about your target audience. By choosing very specific keyword phrases you can ensure relevance to your content marketing efforts. Facebook Ads, on the other hand, has developed its own content advertising platform to challenge Google with some unique advantages of its own.