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There are many reasons why your advertising campaign may fail, and these are some of them: Choosing an inappropriate campaign type : Each social media platform offers different options for types of ad campaigns, such as increasing shares, increasing followers, increasing views, increasing conversions, etc. You should choose the type of campaign that suits your marketing goal, and that matches the characteristics of your product or service. If your goal is to sell a specific product, it is not useful to choose a campaign type that aims to increase participation only.

Rather, you must choose a campaign type that aims to increase conversions, that is, incre Consumer Mobile number Database ase the number of people who buy your product. Inaccurate audience selection : In order to effectively reach your target audience, you must define their characteristics accurately and in detail, such as country, age, gender, interests, behaviors, etc. The more specific your audience is, the more likely they are to be interested in what you have to offer.



If you are selling a product only to women, it is not useful to target men as well, or if you are selling a product only to young people, it is not useful to target the elderly as well. Choose unattractive content : Your ad content is the key element that grabs your audience's attention and motivates them to click on your ad. Your ad content must consist of text and an image or video.