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Main keyword The main keyword is the most important on the page Secondary keywords Secondary keywords are words or phrases that are closely related to the main keyword but are not as focused and optimized as the main keyword. They give search engines more context about a page's content.  search results from many different user keywords. Use secondary keywords to supplement and expand the scope of the website's content. Secondary keywords should be used naturally throughout the content, you can also insert them in H2 or H3. If the article covers many aspects of the main topic, it can be considered for high rankings on SERP.


Semantic keywords Semantic keywords are keywords that are related in meaning Telegram Number Data and context. Keywords semantics of keywords, instead of just focusing on specific keywords. Semantic keywords not only focus on synonyms but also explore deeper meanings and expand the scope of keywords. semantic keywords Examples of semantic keywords Using semantic keywords also helps increase the likelihood of appearing on search results related to the main keyword. By expanding your keyword range, your website can increase its reach to potential customers. For example, with the main keyword being "sea tourism", its semantic keywords could be beach trips, 5-star resorts, beaches, scuba diving,... See more about: What are LSI keywords? Mistakes about LSI keywords Classification by target In this section we will cover 6 types of keywords: Specialized keywords General keywords Brand keywords Keywords related to products Keywords identify customers Location keywords Below, we will learn about each type of keyword in detail.



Market-specific keywords Market-specific keywords are keywords related to a specific market or industry. Using this type of keyword helps focus on the right customers and attract search traffic related to the industry or products and services that the business provides. For example, in the technology field there will be specialized keywords such as software, laptop, smartphone. Or in the tourism industry, there will be specialized keywords such as resort, hotel, suite, accommodation, places to visit,... specialized keywords Keywords in the field of tourism Generic keywords General keywords are usually short keywords and do not have a detailed description. They target a broad topic and do not address a specific industry, market or brand. Although this type of keyword can attract many viewers, it is difficult to compete for the top positions of the SERP.