標題: One of the most prestigious copywriting jobs goes [打印本頁] 作者: mstliza 時間: 2024-3-9 16:20 標題: One of the most prestigious copywriting jobs goes And this is a much more effective approach, don’t you think? 13. Emphasize the main topic of the content “Get the subject right once. Then go back and hit it again. Then hit it a third time, with a ‘tremendous blow’.” (Richard Perry) Sports metaphors aside, what this phrase means is that every text has an introduction, the development of ideas, and a conclusion. Therefore, reinforcing the main subject in all its content is very important.
Let’s say you need to talk about the health benefits of green tea. In this case, the idea is that you introduce green tea in the introduction, develop throughout the text what are its health benefits of it, and reinforce the importance of the product in the France Phone Number Data conclusion. 14. Sell the benefits and experience More important than talking about the characteristics is to explain the benefits and the experience that the customer is about to acquire. Remember the sales rules we talked about right after we defined the concept of copywriting? We don’t like the idea of being convinced to buy something, and when we do, it’s for emotional, not rational reasons.
By listing the characteristics of your product or content, you appeal only to the rational side. However, focusing on describing the benefits and experience, the connection is emotional and the next step becomes something more natural. Is It Possible to Create a Perfect Copy? back to the time when the term was still restricted to American advertising copywriters. In 1957, David Ogilvy, considered by some authors as the father of modern advertising, created the famous Rolls-Royce car campaign with a text of just 607 words and a breathtaking title chosen by half a dozen editors from his agency among 26 options created by them.
