標題: SEO value transfer guide for website transfer without losing traffic [打印本頁] 作者: juimunijui9 時間: 2024-1-10 18:13 標題: SEO value transfer guide for website transfer without losing traffic The nature of SEO projects that Twinword has experienced are largely divided into two types. The first is a project to improve the existing website to be SEO friendly. Another project is to migrate from an existing website to a new website and then improve the new website to be SEO-friendly. There are as many cases of the latter as the former, and the most important thing in this case is ‘transfer of SEO value (Search Engine Optimization Value).’ Let's find out what SEO value is, why migration is necessary, and how to do it. SEO value transfer guide for effective website transfer What is SEO Value? SEO value literally refers to the value of a website or web page from a search engine optimization perspective, and is the integration of factors that enable it to be ranked high on search engine results pages. SEO value includes the website's domain score (Domain Authority), page score (Page Authority) of each web page within the website, number of backlinks, link quality, traffic, etc. The need for SEO value transfer SEO value transfer means that when moving from an existing website to a new website, the SEO value is also transferred. So why should you also transfer SEO value when transferring a website? For example, let's say you're preparing to move.
If you throw away all the items you used in your existing home and move to another house, you will pay a lot of time and financial costs because you will have to buy new items. The same goes for website transfers. If you throw away the domain score, page scores of web Special Data pages, backlinks, and traffic that the existing website had and move to a new website, you will be starting from scratch. Rather, wouldn't it be better to start by importing existing domain scores and page scores? How to transfer SEO value redirect Now that you know what SEO value is and why migration is necessary, let’s find out how to do it. To move the page score of an existing web page to a new page, you must use 'redirection'. Redirection is a method of sending users and search engines to a different URL than the original requested address when they access an existing web page. In other words, traffic accessing web page A is sent to page B.
The most common types of redirects include 301 redirects and 302 redirects. 301 redirect is a method of permanently relocating a web page, and 302 redirect is a temporary method of relocating a web page. All can be used before web pages, but the method recommended by Google and positive in terms of SEO is the 301 redirect. Because with 301 redirects, 90-99% of your SEO value can be passed on to the redirected page. URL mapping Now that you know you can use 301 redirects to revamp your website, you need to decide which pages should link to which pages. The most important thing in URL mapping is that when connecting an existing web page and a new web page, there must be a correlation between the two pages. Sometimes, multiple pages from an existing website are redirected to a completely unrelated homepage of a new website. This should be avoided as it can confuse users and result in a soft 404 error. If all existing web pages have the same number of new web pages and have the same content, then URL mapping is very simple. This is because you can redirect from the existing URL to the new URL in a one-to-one correspondence. And that is the most ideal URL mapping. However, what should you do if you are consolidating existing content or adding new content and you cannot have a one-to-one correspondence between the pages of the existing website and the pages of the new website? In that case, it is best to map it to a new page that is as relevant to the existing content as possible.
